Nominated for OUT OF THE BOX.NRW



Nominated by:
Jannis Postel

Internet address:

Your business model in three sentences

mySHOEFITTER is a tool for digital shoe sizing for online shopping. With our digital shoe size advice, customers of online shops can order their shoes directly in the perfectly fitting size, for which they only have to take a photo of their foot.

What problem do you solve?

Every second shoe ordered online is returned, 75% of them because the shoes do not fit. This means that about 37.5% (!) of all shoes ordered online are returned because of wrong sizes. This is due to the fact that there are no uniform shoe sizes worldwide, and the inside shoe sizes - which are relevant to whether a shoe fits - are completely different from country to country and manufacturer to manufacturer. All these returns cost online shops billions, customers are annoyed and the environment is polluted by CO2 emissions, packaging waste and the destruction of goods.

What's your digital solution?

To solve this problem, we have developed a unique technology in close cooperation with Fraunhofer FIT, which allows customers of online shops to measure their feet with their smartphone and order shoes in the directly fitting shoe size. By using our technology, online shops save considerable amounts of return costs and we enable customers with our technology to have a perfect user experience as well as shoe shopping like in a physical shop. What is also a crucial factor is that 500g of CO2 and pollution are prevented per avoided return, which means that the use of our solution has a significant positive impact on the environment.

Why should we award you for your digital business model?

We will have a huge positive impact on the entire footwear e-commerce with our application. We will massively reduce returns, which will lead to greatly reduced return costs and higher profitability of the shops. We will also take the digital shopping experience for the customer to the next level, as the customer will be able to buy shoes online just like in a brick-and-mortar shop. Above all, we are proud of the positive impact we will have on the environment. If we manage to reduce the return