Nominated for OUT OF THE BOX.NRW



Nominated by:
Simon Hecht

Internet address:

What problem do you solve?

Our smirror Home Studio enables a new form of working out at home effectively - just like with a personal trainer, but at the fraction of the cost. It allows for an efficient workout at home to stay fit long-term even when the daily grind gets stressful and comes equipped with everything needed for that.

What's your digital solution?

We provide tried and proven workouts that are available either on-demand or as a live course and are being held by world-class personal trainers, all the gear needed to complete these courses at home and let our customers engage in our smirror community. On top of that we have our sophisticated AI models analyze a user's workout in real-time to provide feedback on mistakes being made when no personal trainer is around to help them out as well as recommendations for i.e. weights being used. Our solution is rounded off with comprehensive stats and progress tracking, so everyone can stay motivated long-term.

Why should we award you for your digital business model?

We are a young start-up based in Cologne that brought the first idea of our Home Studio to market in less than 6 months. All that would not have been possible without an outstanding team effort. Especially start-ups involved with hardware products struggle to find suitable financing and support because the development and roll-out is very capital intensive. To offset that smirror combines great hardware with a digital business model and is to this day completely self-funded.