Nominated for OUT OF THE BOX.NRW



Nominated by:
Christopher Messina

Internet address:

Your business model in three sentences

Choosy is a personalized meal planning and grocery shopping assistant that makes forming healthy and sustainable eating habits effortless. Choosy's AI considers taste, budget, health, & climate footprint, so you don't have to worry about what to eat.

What problem do you solve?

Nothing is more important than what we eat: Our food choices have a massive impact on our health and climate, causing 20% of deaths and ⅓ of greenhouse gas emissions worldwide. That's why more and more people want to switch to a healthier, climate-friendly diet. But eating the way we want feels impossible when time and budget become scarce: Planning meals, writing the grocery list, shopping, and understanding the impact of our choices on health and climate take several hours each week. This effort makes changing eating habits especially difficult. Families, in particular, need to save valuable time and eat more balanced meals without stress.

What's your digital solution?

Choosy makes good food the easy choice. Our app encourages healthy, climate-friendly food choices while reducing the entire process - from recipe selection to weekly shopping - from multiple hours a week to only a few minutes. Our AI creates a highly personalized meal plan with recipe recommendations that take personal preferences like taste, health, sustainability, budget, and more into account. Our innovative UI makes choosing recipes as easy as matching on Tinder while you always understand the impact of your food choices thanks to our one-of-a-kind health & planetary score. Our tech-driven and user-centric approach set us apart in a space where most teams focus on content only. Our meal planning AI knows exactly which ingredients you need and connects to our smart shopping engine to help you choose the right products. Direct integration with grocery delivery services makes Choosy just as convenient as meal kits like Hello Fresh, but up to 40% cheaper.

Why should we award you for your digital business model?

With Choosy, we contribute to two of the most-promising climate solutions: switching to plant-rich diets and reducing food waste. In addition to the climate impact, we help people adopt a healthier diet. Despite a minimal marketing budget, we have already achieved 50.000 downloads and an excellent user rating of 4,9/5 stars. But to scale our impact even faster, we need to make more people aware of Choosy, and public recognition through the OOTB award would be a fantastic boost.