INTRODUCTION
We, the Founders Foundation gGmbH, as the operator of the online service, are responsible for processing the personal data of users of the online service. Our contact details can be found in the legal notice of the online service, the contact persons for questions regarding the processing of personal data are named directly in this privacy policy.
We take the protection of your privacy and your private data very seriously. We collect, store and use your personal data only in accordance with the content of this privacy policy and the applicable data protection regulations, in particular the European General Data Protection Regulation (GDPR) and the national data protection regulations.
With this privacy policy, we would like to inform you to what extent and for what purpose personal data is processed in connection with the use of the online offer.
PERSONAL DATA
Personal data is information relating to an identified or identifiable natural person. This includes all information about your identity, such as your name, your e-mail address or your postal address. However, information that cannot be linked to your identity (such as statistical data, e.g. the number of users of the online service) is not considered personal information.
In principle, you can use our online offer without disclosing your identity and without providing personal data. We will then only collect general information about your visit to our website. However, personal data is collected from you for some of the services offered. This data is then only processed by us for the purposes of using this online service, in particular for providing the requested information. When collecting personal data, only the data that is absolutely necessary must be provided. In addition, further information may be possible, in which case it is voluntary. We will indicate in each case whether the fields are mandatory or voluntary. We will then provide information on the specific details in the corresponding section of this privacy policy.
Automated decision-making based on your personal data does not take place in connection with the use of our online services.
PROCESSING OF PERSONAL INFORMATION
Your data is stored by us on specially protected servers within the European Union. These are protected by technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons. Access to your data is only possible for a few authorized persons. These persons are responsible for the technical, commercial or editorial support of the servers. Despite regular checks, however, complete protection against all risks is not possible.
Your personal data is transmitted over the Internet in encrypted form. We use SSL encryption (Secure Socket Layer) for data transmission.
DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES
We only use your personal information to provide the services you have requested. If external service providers are used by us in the course of providing the service, their access to the data is also exclusively for the purpose of providing the service. We take technical and organizational measures to ensure compliance with data protection regulations and also oblige our external service providers to do the same.
Furthermore, we do not pass on the data to third parties without your express consent, in particular not for advertising purposes. Your personal data will only be passed on if you yourself have consented to the data being passed on or if we are entitled or obliged to do so on the basis of statutory provisions and/or official or court orders. In particular, this may involve providing information for the purposes of criminal prosecution, averting danger or enforcing intellectual property rights.
Insofar as we transfer your personal data ourselves or through service providers to countries outside the European Union, we comply with the special requirements of Art. 44 et seq. GDPR and also oblige our service providers to comply with these regulations. We will therefore only transfer your data to countries outside the European Union subject to the level of protection guaranteed by the GDPR. This level of protection is guaranteed in particular by an adequacy decision of the EU Commission (with regard to data exchange with the USA under the EU-US Privacy Shield available here on the basis of the adequacy decision of the EU Commission of 12.07.2016) or by the use of standard data protection clauses available here in accordance with Art. 46 para. 2 c) GDPR.
LEGAL BASIS FOR DATA PROCESSING
Insofar as we obtain consent for the processing of your personal data, Art. 6 para. 1 lit. a) GDPR serves as the legal basis for data processing.
Insofar as we process your personal data because this is necessary for the performance of a contract or in the context of a quasi-contractual relationship with you, Art. 6 para. 1 lit. b) GDPR serves as the legal basis for data processing.
Insofar as we process your personal data to fulfill a legal obligation, Art. 6 para. 1 lit. c) GDPR serves as the legal basis for data processing.
Art. 6(1)(f) GDPR also serves as the legal basis for data processing if the processing of your personal data is necessary to safeguard our legitimate interests or the interests of a third party and your interests, fundamental rights and freedoms do not require the protection of personal data.
As part of this privacy policy, we always indicate the legal basis on which we base the processing of your personal data.
DATA ERASURE AND STORAGE DURATION
We always delete or block your personal data when the purpose of storage no longer applies. However, data may be stored beyond this if this is provided for by legal requirements to which we are subject, for example with regard to statutory retention and documentation obligations. In such a case, we delete or block your personal data after the end of the corresponding requirements.
USE OF OUR ONLINE OFFER
INFORMATION ABOUT YOUR COMPUTER
Each time you access our online offering, we collect the following information about your computer, regardless of your registration: the IP address of your computer, the request from your browser and the time of this request. In addition, the status and the amount of data transferred as part of this request are recorded. We also collect product and version information about the browser used and the computer’s operating system. We also record the website from which the online offer was accessed. The IP address of your computer is only stored for the duration of your use of the website and is then deleted or anonymized by shortening it. The other data is stored for a limited period of time.
We use this data for the operation of the online service, in particular to detect and eliminate errors, to determine the utilization of the online service and to make adjustments or improvements. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f) GDPR.
USE OF COOKIES
Cookies are used for our online offer – as on many websites. Cookies are small text files that are stored on your computer and that store certain settings and data for exchange with our online offer via your browser. A cookie usually contains the name of the domain from which the cookie file was sent as well as information about the age of the cookie and an alphanumeric identifier.
Cookies enable us to recognize your computer and make any pre-settings immediately available. We use various cookies to achieve this purpose.
Essential cookies enable basic functions and are necessary for the proper functioning of the website. Cookies help us to improve our online offering and to provide you with a better and more personalized service. This is also our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f) GDPR.
In addition, we also use marketing cookies that are used by third-party providers to display personalized advertising, as well as third-party cookies that enable access to content implemented on our site. We use these providers to improve our online offering and to provide you with a better and more personalized service. These cookies are only used if you have expressly consented to their use. In this case, our legal basis for the use of such services is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The cookies we use are so-called session cookies, which are automatically deleted at the end of the browser session. In some cases, cookies with a longer storage period may also be used so that your default settings and preferences can still be taken into account the next time you visit our website.
Most browsers are set to accept cookies automatically. However, you can deactivate the storage of cookies or set your browser to notify you as soon as cookies are sent. It is also possible to delete cookies that have already been saved manually via the browser settings. Please note that you may only be able to use our online services to a limited extent or not at all if you reject the storage of cookies or delete necessary cookies.
GOOGLE ANALYTICS
We use Google Analytics for statistical analysis. Google Analytics is a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transmitted to a Google server and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on this can be found at http://tools.google.com/dlpage/gaoptout?hl=de or http://www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection). Please note that the code “anonymizeIp();” has been added to Google Analytics on our website in order to anonymize IP addresses, whereby the last octet is deleted.
Our legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
RETARGETING AND REMARKETING
Retargeting or remarketing refers to technologies in which users who have previously visited a certain website are shown suitable advertising even after they have left this website. To do this, it is necessary to recognize Internet users beyond the website itself, for which cookies from the relevant service providers are used; previous usage behavior is also taken into account. For example, if a user views certain products, these or similar products can later be displayed as advertising on other websites. This is personalized advertising that is adapted to the needs of the individual user. For this personalized advertising, it is not necessary for the user to be identified beyond recognition. We therefore do not merge the data used for retargeting or remarketing with other data.
We use such technologies to place advertisements on the Internet. We use third-party providers to place the ads. Among others, we use offers from AdScale, OpenX, Yieldlap, Doubleclick (Google) and rtbLab, which enable the automatic display of advertisements tailored to your interests. This function is implemented using cookies. Further information on this technology can be found in the providers’ privacy policies:
Doubleclick (Google): https://adssettings.google.com/authenticated
The installation of cookies can be prevented by setting the respective browser software using an opt-out function of the respective provider and changing the corresponding setting in the browser.
The placement of advertising is based on your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
FACEBOOK CUSTOM AUDIENCE
Remarketing tags from Facebook Inc, 1601 South California Avenue, Palo Alto, CA 94304, USA (“Facebook”) are integrated into our online offering. When you visit our website, a direct connection is established between your browser and the Facebook server via the remarketing tags. As a result, Facebook receives the information that you have visited our website with your IP address. In this way, Facebook can associate your visit to our website with your Facebook user account, if you are registered there. We can use the information obtained in this way to place advertisements via Facebook. We would like to point out that we have no further knowledge of the content of the transmitted data or its use by Facebook. However, you can find further information in Facebook’s privacy policy at www.facebook.com/about/privacy/. The legal basis is your consent in accordance with Art. 6 para. 1 lit. a) GDPR
If you do not wish data to be collected via Facebook’s remarketing tags, you can deactivate the use of Facebook Custom Audience via the following link: www.facebook.com/ads/website_custom_audiences/.
HUBSPOT
We use the services of HubSpot Inc, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland (“HubSpot”) for our online and offline marketing activities. Hubspot is an integrated software solution that the Founders Foundation uses to cover various aspects of its online marketing. These include, among others:
Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, hits, etc. …), contact management (e.g. user segmentation & CRM), landing pages and contact forms.
Our registration service enables users of our online presence to download content, provide their contact information and other demographic information, or find out more about us. This information and the content of the website are stored on HubSpot servers. It can be used to contact users of the website and to determine which content of the website is of interest to users. All data processed in this context is used exclusively to optimize our marketing measures. All information collected by us is subject to this privacy policy.
The legal basis for the use of HubSpot’s services is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
HubSpot is certified under the terms of the “EU – U.S. Privacy Shield Framework”.
More information about HubSpot’s privacy policy “
More information from HubSpot regarding the EU data protection regulations “
You can find more information about the cookies used by HubSpot here & here “
USE OF GOOGLE FONTS
External fonts, Google Fonts, are used on our website. Google Fonts is a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). These Google Fonts are integrated by a server call, usually a Google server. This tells the server which of our web pages you have visited. The IP address of the browser of the end device of the visitor to this website is also stored by Google.
Further information on data processing by Google can be found in Google’s privacy policy, which you can access here:
www.google.com/fonts#AboutPlace:about
www.google.com/policies/privacy/
FACEBOOK FANPAGE
In addition to our own online offering, we also operate a fan page on the social network Facebook. We use the fan page to provide information about our activities and offer a channel for communication.